AI Creative Studio

CLONE
YOUR
TONE.

Use the Tone Tool to create your Sound Style Guide and get AI-written content sounding more like you.

Tone Tool helps you define your tone, create your Sound Style Guide, and stop your content drifting into bland, generic mush. It's a practical starting point for more authentic marketing, with much less rewriting.

Pop your details in below and I'll send it straight to your inbox.

By signing up, you'll receive the Tone Tool and occasional emails from us. You can unsubscribe at any time. See our Privacy Policy for details.

Why use our tool?

WHAT THE TONE TOOL HELPS YOU DO.

Why use the Tone Tool

The Tone Tool helps you pin down how you actually sound, then turns that into something AI can work with, rather than leaving it to have a wild guess.

01

Define your tone properly

So your content sounds more like you and less like the result of a lazy prompt.

02

Create your own Sound Style Guide

To capture the feel, flavour and voice of your brand.

03

Generate a reusable skill

You can come back to whenever you need it.

04

Spend less time fixing bland drafts

And more time shaping content that's ready to use.

WHO IS THIS FOR?

THIS MIGHT SOUND FAMILIAR.

Finding your tone of voice
01

You're using AI, but it still doesn't quite sound like you.

02

You find yourself rewriting most of what it produces.

03

You want your content to feel more human, more natural and more like your actual voice.

04

You're building a personal brand and don't want it to sound like everyone else's.

05

You'd like a clearer, more consistent tone across your marketing without overthinking every word.

Get the Tool

WHAT WILL I RECEIVE?

Pop your details in below and I'll send you the link to both the Tone Tool GPT and Claude Skill by email. Inside, you'll be able to create your own Sound Style Guide and generate a reusable skill, so you've got something practical to come back to whenever you need AI to sound more like you.

No complicated setup. No rummaging around for the right prompt. Just a clear place to start.

Pop your details in below and I'll send it straight to your inbox.

By signing up, you'll receive the Tone Tool and occasional emails from us. You can unsubscribe at any time. See our Privacy Policy for details.

Your Guide

ABOUT MORAG

Morag — Co-Founder, Raccoon & Bear
Co-Founder

MORAG

I'm Morag Kent, a marketing and brand strategist with 25 years' experience across major events including Royal Ascot and F1 at Silverstone. I now help business owners use AI to create consistent, authentic content that sounds like them and helps their marketing perform better.

I created the Tone Tool because I kept seeing the same thing again and again. AI can be quick, but the end result still sounds a bit beige. And that's not much use when your personality is part of what makes your business work.

My background is in shaping brands and messaging in many different environments and that's exactly what I now bring to help business owners use AI more effectively.

"I created the Tone Tool because I kept seeing the same thing again and again. AI can be quick, but the end result still sounds a bit beige. And that's not much use when your personality is part of what makes your business work."

WANT TO TAKE THIS EVEN FURTHER?

AI Creative Studio Community

The AI Creative Studio is our community for business owners and creatives who want to create more consistent, on-brand content with AI, without it all sounding or looking the same.

It's run by me and my husband Stephen, combining my background in brand, tone of voice and messaging with his work in image generation and visual design.

Inside, we focus on practical ways to use AI that actually work day to day, from shaping your voice through to creating strong visual content, so you can produce clear, confident, agency-quality marketing without the agency price tag.

EXPLORE THE AI CREATIVE STUDIO →
Get access to the Tone Tool

ENOUGH OF THE BEIGE?

Pop your details in below and I'll send it straight to your inbox.

By signing up, you'll receive the Tone Tool and occasional emails from us. You can unsubscribe at any time. See our Privacy Policy for details.